In saturated markets, your unique selling proposition (USP) tells your customers why your product is special, giving you a competitive advantage. Download this handy checklist to:
Define and understand the buying motivations of your target audience.
Analyse competitors and capitalise on their weaknesses.
Create a solid USP that retailers and consumers can't ignore.
WrightObara, leaders in trade marketing.
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WrightObara is one of the UK's leading trade and shopper marketing agencies. Our mission is to give you the strategy, creative assets, memorable messaging and the strong, consistent brand presence you need to ensure your brand is a success. We have over 10 years’ experience helping some of the world’s largest brands and start-ups increase demand at both a trade and consumer level. We are your professional partner, helping you through the process, every step of the way.